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Key to Your
Dreams®
Marketing Proposal
Stage One - Estimated Hours Involved: 10 - 15 Hours 10- 18.5 Hours
Time to complete: 7 to 10 Days
1. Agree upon list price and marketing term ( I prefer an 8 month term due
to current sales statistics even though I do offer an Easy Exit Guarantee so
you can end our services if we disappoint you in any way - However, our goal
is to never let that happen).
2. Research building and subdivision code requirements & restrictions.
3. Order Head Start from Title Company to get tax assessed value and plat
maps.
4. Decide if you want to take advantage of my Appraisal Guarantee and order
an appraisal to be on file in your Home Book.
5. Find Low Down & Zero Down Financing to make this an easy purchase
for a buyer. Includes conforming loans, jumbo loans, non-conforming and hard
money loans as well as zero down and conventional financing as well.
6. Put 24 Hour Free Recorded Message and 24 Hour Fax on Demand into
position. This system provides the name, phone number of each caller and their
mailing address if they have lived at that address for a year or longer - so we
can follow up with a detailed marketing piece in the mail.
This system has a ten digit tracking system so we can track what
marketing campaigns are working or not working. What works we keep, what
doesn’t we change and try something else.
7. Put up Yellow Marketing Signs showing cost to own and 24 Hour Info
Number.
Stage Two - Estimated Hours Involved: 10- 18.5 Hours
Time to complete: 5 to 10 Days
1. Develop neighborhood marketing list - to send direct mail on your home
(most buyers know someone within 6 blocks of the home they purchase).
2. Put up Full Color Flyers on Property and deliver to all Banks, Real
Estate Offices, Mortgage Broker Offices, Contractors, Developers, and around
town - Library, stores, etc.
3. Get website campaign and digital web tour online.
4. Sample Brochure enclosed. Recommend using a similar script which makes
the reader think the property has been discounted for a quick sale and induces
urgency in a market that has none. Also has a call to action to come to a
weekly tour I will hold by RSVP at the site. Another call to action. I use
only direct response marketing. Traditional marketing is not very effective -
Your traditional agent does 4 things - puts it in the MLS, puts up a signs,
places an ad and prays someone else will sell the property.
Stage Three - Estimated Hours Involved: 10- 33.5 hours
Time to complete: 7 to 10 days
1. Put together Full Color Home Book - would consist of information about
out area, amenities, pictures, local employers, schools & colleges,
website links & email addresses. It would also detail out your home’s
information, plat maps, pictures of the property, city requirements, etc. They
would have the option of calling the 24 Hr Info Number, requesting a Fax,
viewing info online or sign up to get detailed land sales and active listings
by email so they could research our market further. This is a free service I
currently provide to over 100 people (most from out of town).
2. Email this marketing piece to my database of email addresses for local
contractors, builders, developers, Lenders and Real Estate Offices in Oregon.
3. Put Full Color Flyer in my monthly Newsletter that is mailed to 360
past and present clients and emailed to over 780 people. Sample Newsletter
Enclosed.
4. Will Do email marketing campaign to email database of 1080+ (growing
at about 50-200 addresses a month).
Stage Four - Estimated Hours Involved 8 Hours per week
Time to complete: 3 Days
1. Start Newsletter Advertising & Classified advertising campaigns.
2. Recommend auction ad plus script with weekly tour by RSVP. For a sample
script for a residential home - please call Toll Free 1-866-883-3421 and enter extension 2130.
This marketing system is designed to create urgency in a market that has
none and to get the caller to do something - leave a message, request a fax,
or RSVP for the tour.
My call tracking system over the past year has shown that the Real Estate
Guide and the Homes and Land Magazines do not pull enough calls to justify
advertising there. An ad is designed to do one thing - that is to get calls
and get people to listen to your message - then either call or come out on
tour.
What else will I do?
Provide Tour weekly by RSVP to interested parties and will have marketing
materials for them including recent sales data and currently listed comparable
properties.
Provide monthly or bi-weekly caller tracking report and number of marketing
materials mailed or emailed.
Mail marketing card to every caller who I can find an address for with my
Enhanced Caller ID that matches numbers with a person’s name and address -
about 85% accurate.
I have a list of 28 Things I can employ when marketing a property. Usually
I am not forced to use all of them - but sometimes. It is good to keep them in
my marketing arsenal though.
If you are interested in learning more or would like our Home Seller's
ebook - Please email me today at teresa@t-crealty.com
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